Branding and Internal Culture 2016-10-22T16:53:13+00:00

Branding & Internal Culture

… Be clear about your brand’s vision, values and beliefs and you’ll know how it should behave, at every touchpoint.

You’ll speak and act with a coherent and consistent voice.

We run sessions that enable brand teams to work together to identify, express and come to agreement on the key truths of their brand. We use exercises that get to its real essence and pressure-test how this plays out across functions, how it can be measured, how to embed it and how it will guide future direction.

John Palmer Marketing Director, The Ms Society

“We are now working on the new brand and these values are at its heart, and we are also developing a set of collateral to support the wider rollout.

We had a full staff conference last month, where we introduced the values and got everyone to take part in a number of creative workshop exercises, went down universally well with everyone – I think that your collaborative process really helped – colleagues could see how they shaped them.

Very happy for you to share with others… and more than happy to recommend you too!”

Please get in touch for more information.

The MS Society – brand values

The MS Society wanted to get to a new set of brand values.

To help uncover and get consensus on what those brand values could and should be, Lizzie ran a series of interactive workshops with the Exec team and Trustees, with volunteers and staff around the country, and at head office.

We looked at where the organisation is now and where they aspired to be. We looked at the commonalities and proposed four new values that were memorable, distinctive and right for the MS Society. These are:

Bold, Expert, Ambitious and Together.

Genoa Black – entrepreneurial marketing consultancy

Genoa Black are an entrepreneurial, thriving marketing consultancy in Scotland. We ran a session with all of their staff to help them to get to their vision and values.

Beforehand, we interviewed all staff members to uncover any issues that needed resolving, then we ran a number of creative exercises to get the team to a vision and values everyone could get behind and champion.

Genoa Black Marketing Consultancy