What’s improvisation got to do with marketing, innovation, creativity and business?
In fact, there’s a surprisingly strong connection. Improv actors are real-time, market-driven innovators. A team of people works together to create a product (a story) to satisfy a customer (the audience) under extreme time pressure (instantly, on-the-spot). They have to step into uncertainty, work in a state of constant flux and change, and create something coherent and successful together. They use a set of tools that absolutely anyone can learn and practice.
We can take you on a learning journey that sheds new light on several areas, including…
Introductions and Objectives
What do we mean by creativity?
We look at what people perceive ‘creativity’ to mean and at the same time give them a tool they can use to ask different kinds of questions.
We look at some general principles of creative behaviour using the three core practices of:
- Letting Go
- Notice More
- Use Everything
We go through a series of cycles of an experience/game/demo, leading to the presentation of ideas and reflection. We work with tools and methods for creativity, answering the needs of the team i.e. what is important to the business, ideas for the clients, ways of working etc.
Areas we can explore include:
Break Existing Patterns (related to letting Go)
Identifying routines and which ones can be broken to get to creative insight.
Combine and Connect (related to Notice More)
Finding creative ways to look at things in new ways and to combine and connect ideas together.
Embracing Constraints (related to Use Everything)
Constraints can lead to creativity and are not necessarily a hindrance. So we use choices as a way of getting to the essence of your message. Also, an exercise intriguingly called ‘Impossible Task’ can pull all these techniques together and bring out the learning from the session.
Participants walk out with:
- An understanding of ‘creative thinking’
- Tools and techniques to apply to their real issues to get to new thinking
- A feeling that they have enhanced their creativity as a team and individually
Ideally, live briefs should be used for this 1-day session, to enhance the learning and make it tangible. We can deliver it in a half-day, but the techniques presented have to be fewer.