What sort of questions do you get asked?
Here are some of the big ones:
How can we develop a set of values that have meaning and aren’t just words on a page?
How can we engage our audiences better?
We need to tell better stories – how do we do that?
What’s the best way to get to our objectives and strategy for the coming year and build the team?
How do we become a trusted advisor to our clients?
Your career path?
I first went into advertising and worked in several agencies; learning how to project-manage, the power of relationships, how to express a point of view and present creative work.
I then became a client, at Capital Radio, Discovery and Orange. This side of the fence, I learned to juggle priorities, the importance of knowing who you are and what you stand for. I also grasped the ‘joys’ of international travel, and dealing with cultural (global and local) issues.
I realised my real love lies in working with people and discovering what makes them tick; whether as consumers, as a team and/or colleagues.
Taking the leap
This led me to go out on my own, facilitating workshops and training. I now work across the world; facilitating, training and consulting, acting as a catalyst and building bridges between the arts and businesses.
I’m the third child of advertising parents of the ‘Mad Men’ era, and my curiosity began early. I was fascinated by the stories my dad told and the ‘mini stories’ of the ads I watched on telly.
I realised that the ones that worked were the ones that moved me in some way. A particular favourite was The Guardian Newspaper’s ‘Points of View’ ad.