Your approach?
I strongly believe in the power of learning and creating, by doing and experimenting. I am a facilitator, storyteller and brand consultant.
I always try to stretch and challenge a group, and to make every session energising and fun. Helping people step out of their comfort zones (without feeling uncomfortable) means they co-create and connect in ways that surprise themselves and each other.
Balancing experimentation with experience
There are myriad techniques, and I’m always learning and experimenting. Any new tool I introduce, I make sure it will deliver the results my client needs.
Reassuring numbers and names
I have facilitated hundreds of sessions, with groups from 2 people to 250+, including co-creation sessions.
And I’m lucky enough to have worked with clients including:
BBC, NHS, Philips, GE, Orange, British Gas, Nike, Just Eat, DDB, Hall & Partners, 20th Century Fox, the Office of Rail Regulation and Sky.
What sort of questions do you get asked?
Here are some of the big ones:
How can we develop a set of values that have meaning and aren’t just words on a page?
How can we engage our audiences better?
We need to tell better stories – how do we do that?
What’s the best way to get to our objectives and strategy for the coming year and build the team?
How do we become a trusted advisor to our clients?
Your career path?
I first went into advertising and worked in several agencies; learning how to project-manage, the power of relationships, how to express a point of view and present creative work.
I then became a client, at Capital Radio, Discovery and Orange. This side of the fence, I learned to juggle priorities, the importance of knowing who you are and what you stand for. I also grasped the ‘joys’ of international travel, and dealing with cultural (global and local) issues.
Lessons learned?
I realised my real love lies in working with people and discovering what makes them tick; whether as consumers, as a team and/or colleagues.
Taking the leap
This led me to go out on my own, facilitating workshops and training. I now work across the world; facilitating, training and consulting, acting as a catalyst and building bridges between the arts and businesses.
Your background?
I’m the third child of advertising parents of the ‘Mad Men’ era, and my curiosity began early. I was fascinated by the stories my dad told and the ‘mini stories’ of the ads I watched on telly.
I realised that the ones that worked were the ones that moved me in some way. A particular favourite was The Guardian Newspaper’s ‘Points of View’ ad.
